AIRPORT COMMERCIAL MANAGEMENT, 5 DAYS

DESCRIPTION

The global airport infrastructure will need 350 billion USD for improvements and expansion in the next decade. Since most governments cannot finance this massive development, airports must become more commercially driven to meet the demand. 

This course helps you understand and adapt to the current industry environment, showing you how to develop effective commercial strategies to satisfy customer needs and counter competitor actions.

This is by way of informing you on the above stated training course scheduled from Monday 25th August - Friday 29th August2014 from 8:30am – 5:00pm daily at Ghana Civil Aviation Training Academy (GATA) at Kotoka International Airport. The course fee is $2,330 per participant as the Regional Price.

WHAT YOU WILL LEARN

Upon completing this course you will be able to:

  • Determine your competitive position in the industry using advanced analytical tools
  • Apply the latest customer relationship and brand value management techniques to your airport
  • Evaluate non-aeronautical revenue and its impact on your airport
  • Learn how to undertake a land development program
  • Maximize revenue through passenger and cargo traffic enhancement

WHO SHOULD ATTEND

This course is recommended for:

  • Airport and airline management
  • Global airport operators
  • Airport management consultants and analysts

KEY TOPICS

1.      Building Strategic Intelligence 

    • Determining competitive position
    • Modern market intelligence process

2.      Commercial Strategy

    • Customer retention planning
    • Positioning and branding
    • Commercial alliances

3.      Airport Economics

    • Forecasting airport business activity
    • Principles of benchmarking

4.      Commercial Management

    • Changing organizational principles
    • Reviewing alternatives to organizational structure

5.      Streams of Revenue

    • Aeronautical/ non-Aeronautical
    • Passenger & Cargo traffic

     And more in the following;-

    • Internal communication and promotion planning
    • Airport land development and property management
    • Planning for commercial challenges

 

CERTIFICATE AWARDED

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.