IATA AIR CARGO ADVANCED MARKETING – DIPLOMA – Ghana Civil Aviation Training Academy

About
Since 1977, IATA has developed cargo agent training with the help of experts from
member airlines and Associations. This course uses our expertise to provide knowledge
on cargo rating principles and Air Waybill completion, as well as basic marketing
procedures. This course is the ideal way for you to Refresh your knowledge and learn
new skills for career development.

What you will learn

i. Upon completing this course, you will have the skills to:
ii. Apply advanced construction and combination principles for unpublished rates
iii. Calculate rates and charges for mixed consignments, Unit Load Devices (ULDs)
and complete air waybill
iv. Describe and use pricing strategies
v. Determine an advertising budget and plan, selecting advertising media channels
Course content
❖ Basic cargo rating principles and currency regulations: conversion rates, rounding
off procedures and
❖ Construction rates
❖ Combining rates and charges, mixed consignments, declaration of the goods and
Air Waybill completion
❖ Identifying the needs of the shipper and the consignee for developing a reliable
and affordable
❖ Transportation system
❖ Applying traditional and digital advertising techniques with an airfreight industry
focus
This training is the natural continuity of the Cargo Introductory course

Who should attend?

This course is recommended for:
• Sales and Marketing Staff at cargo agents
• Air Freight Forwarders (consolidators)
• Sales and Reservations Officers
• Acceptance Staff at Airlines and Manufacturers
• Junior and Middle Management Staff at Cargo Agents
• Airlines and Freight Forwarders